DESPICABLE JOKIC
Winner of 2 Clio AwardS

When the internet spent a year comparing Nikola Jokić to Gru, we made the comparison official. In a spot airing during Game 1 of the NBA Finals, Jokić sits down with a therapist to work through it — and discovers the resemblance runs deeper than anyone expected.

68M impressions on X in 24 hours. Shouted out by Mr. Beast. Front page of r/NBA. Covered by 78 global press outlets.