Despicable me 4 on roblox
551M IMPRESSIONS

We built a heist. Players ran it 17 million times.

The Despicable Me 4 Obby dropped players into the Lycée Pas Bon School of Villainy alongside Gru, Poppy, and the Minions — designed as a game first, marketing second. 17M visits to the experience. 551M impressions across platforms.