Hi, I’m Eric.

I’m a creative director and writer working in theatrical marketing, brand partnerships, and large-scale entertainment campaigns.

Most of my work starts with a simple question: how do people actually engage with media?

Not in theory, but in practice: how fans talk, what they notice, what they ignore, and what earns their trust.

I currently work on global theatrical releases at Illumination, collaborating with filmmakers, talent, and partners to develop campaign ideas and assets that feel authored rather than generic.

My work has been recognized by the Emmys, Webby Awards, Clios, Shortys, Streamys, and Fast Company’s World Changing Ideas.

I studied film at Florida State University, started my career writing about hip-hop culture, and remain deeply interested in how movies, games, music, and platforms influence one another.

I also write The Pull, a newsletter about the technology, incentives, and creative constraints that shape culture.