Hi, I’m Eric.

I’m a creative director and writer working in theatrical marketing, brand partnerships, and large-scale entertainment campaigns.

My focus isn’t making things louder — it’s making them clearer.

Clear in intent.

Clear in tone.

I spend most of my time thinking about how audiences actually engage with media: how fans talk, what they notice, what they reject, and what earns their trust. That research-driven perspective informs everything I do, from scripting national TV spots and talent content, to shaping interactive experiences and global campaign narratives.

I’m especially drawn to projects where cultural literacy matters: franchises with passionate fanbases, long histories, and high expectations. The goal is to honor what people love, extend it, and invite audiences into the conversation.

Across my work, I tend to gravitate toward:

  • Satire and subversive humor that audiences instantly “get”

  • Campaigns rooted in real fan behavior, memes, and cultural signals

  • Experiences that invite participation, not just passive viewing

  • World-building beyond the screen, from activations to interactive platforms

I currently work on global theatrical releases at Illumination, collaborating with filmmakers, talent, and partners to develop campaign assets that feel authored rather than generic. My role often involves shaping narrative framing, writing scripts, and helping teams translate big ideas into execution that actually resonates.

Previously, I’ve worked across entertainment, media, and branded storytelling at NBCUniversal, Participant, Omaze, and beyond. My work has been recognized by the Emmys (twice nominated), Webby Awards, Clios, Shortys, Streamys, and Fast Company’s World Changing Ideas.

I studied film at Florida State University, started my career writing about hip-hop culture, and remain deeply curious about how movies, games, music, and platforms influence one another. I’m particularly interested in how connected TV, gaming, and interactive media are reshaping how audiences discover and engage with stories.

At the core of everything I do is a simple belief:

The audience is smart and the work should respect that.