ABOUT

Since 2010 I've worked almost every job in entertainment — journalist, producer, staff writer, creative director — and the whole time I've been after the same question: why people engage with what they engage with, and what makes a piece of content travel on its own.

I'm currently a Creative Director at Illumination. I got here by coming up through every layer underneath it.

My career started in high school, freelancing as a hip-hop journalist while writing and directing short films. In college, I edited the Arts & Life desk at the FSView. From there, I became West Coast editor of HotNewHipHop the year it was first nominated for a BET Hip Hop Award for Best Hip-Hop Platform.

Out of college, I worked at Omaze, where I produced and wrote digital content that reached YouTube's homepage top ten sixteen times and generated over 1B organic views in two years, before moving on to NBCUniversal to write digital content for America's Got Talent, The Voice, This Is Us, and One Chicago. At SoulPancake — Participant Media's digital arm — I worked as a creative writer before the team folded into Participant proper. Then Illumination.

I’m obsessed with the mechanics of attention, taste, and what actually makes something spread.

That obsession now lives in The Pull, a newsletter that takes apart the systems running media and culture — on the premise that the official story is never the whole mechanism.

Selected recognition: two Clio Awards · Daytime Emmy nomination · Shorty Award · Webby nominations · Fast Company.