GATEWAY GALAXY
THE SUPER MARIO GALAXY MOVIE

The brief was to build a movie website. The decision was to build something that felt like it already existed inside the film's world.

GatewayGalaxy.com launched as a mock intergalactic transit authority — departure boards, travel advisories, weather conditions for each destination, lost luggage reports. R.O.B. serves as the site's systems interface, available via chatbot to answer questions and surface easter eggs hidden across the experience. A clock tracks real time. The cursor becomes a Star Pointer. Scroll to the bottom and the screen glitches into something else entirely.

Marketing language was removed from every surface. The experience doesn't ask you to watch the trailer or buy a ticket. It asks you to explore.