Enter the Megaverse
30 MILLION ORGANIC VIEWS

Marvel spent years building an extended universe. We built a better one in a weekend.

Premiering at IGN Live 2024, the Illumination Megaverse announcement — delivered by Steve Carell — parodied franchise expansion with enough sincerity that audiences weren't sure whether to believe it. Over 40 original film logos and storylines, a dedicated website, and the full language of a legitimate cinematic universe rollout.

100,000 website visits in 48 hours. 30 million organic views. No paid media.